Catherine Li
PORTFOLIO
3+ years of content creation/
professional photography
for CPG brands
Houston, Texas
24-hour response rate:
hello@bycatherineli.com
UGC CREATOR &
MICRO-influencer
visual storytelling done with speed, ease, and quality to maximize ROI
BEAUTY
WELLNESS
FASHION
HOME
skincare, haircare, cosmetics, fragrance, nails, etc.
beauty
versed skincare
product review
macy's fragrance
product walkthrough
summer fridays
short & trendy
olive & june
nail tutorial
BEAUTY
WELLNESS
FASHION
HOME
supplements, activewear, food/beverage, mobile apps, etc.
wellness
seed synbiotic
testimonial
alo moves
dedicated demo
ouai hair oil
night routine
sleep cycle
day in the life
BEAUTY
WELLNESS
FASHION
HOME
apparel, accessories, jewelry, shoes, etc.
fashion
princess polly
outfit styling
abercrombie
try-on haul
gorjana
integrated concept
skims
grwm/vlog
BEAUTY
WELLNESS
FASHION
HOME
decor, furniture, appliances/gadgets, tech, etc.
home
amazon
unboxing
brooklinen
storytime
w&p design
product in use
crate & barrel
asmr unboxing
photography
decor, furniture, appliances/gadgets, tech, etc.
metrics
demonstrating consumer trust, engagement, and relatability
tiktok
instagram reels
workflow
DESIGNED FOR BUSY PEOPLE LIKE YOU.
UGC videos
BRIEF: 15 min free brand call → are we the right fit?
STORYBOARD: video ideas, scripting, and vision
FIRST DRAFT: preview of video for brand approval
REVISIONS: feedback incorporated/reshooting
SUBMISSION: final content delivery and follow-up
1-2 day turnaround each step, 5-7 days total
UGC photos
BRIEF: develop mood board
PREVIEW: choose from raw images
DELIVERY: receive final edited images
3-4 days total
You can expect...
- the latest trends and audios
- inclusion of value props and USPs
- clips in sync with music beats
- seamless transitions
- dynamic and engaging visuals
- natural lighting
I also offer...
- different hooks and CTAs
- text subtitles
- raw footage
- instagram reel cover
- special effects (e.g., zoom, stop motion, overlays, etc)
ORGANIC UGC
SHORT-FORM VIDEO
1 video $200
3 videos $500
5 videos $800
pricing
PHOTOGRAPHY
1 photo $75
3 photos $200
5 photos $300
MONTHLY PACKAGES*
4 videos/month....................$650
8 videos/month...................$1200
*long-term contracts negotiable
PAID USAGE
A/B TESTING FOR AD CAMPAIGNS
8-video bundle: 4 hooks, 1 body, 2 CTAs $500
16-video bundle: 4 hooks, 2 body, 2 CTAs $750
usage rights & whitelisting: +20% base rate per month
ADD-ONS
hook or CTA.......................$50
ig reel cover.......................$25
raw footage: +50% base rate
Pricing reflects the full production process: product research, scripting, filming, editing, etc. Please reach out with your marketing needs and budget as rates are subject to change. Expedited delivery available upon request.
brainstorming
SHARE-WORTHY CONTENT IDEAS
- day in my life
- shower routine
- get ready with me
- asmr unboxing
- product demo
- product tutorial (how to)
- styling clothes, shoes, accessories
- problem + solution
- taste-test / reaction
- product review
- hook + relatable
- current tiktok trends
- morning/night routine
- skincare routine
- meal recipe
- outfit of the day
- make coffee
- reasons why you...
- what's inside my... (flatlay)
- voiceover vlog
- must-haves
- products you need to try
...THAT EDUCATE, ENTERTAIN, INSPIRE, AND CONVERT.
let's work together
AND MAKE MAGIC HAPPEN.
Discuss brand objectives, content specifics, marketing needs, logistics, and more.
OR EMAIL ME!
hello@bycatherineli.com